STUDIES
A UNIQUE APPROACH AND VISION OF STUDIES
Sky Consulting, your trusted and committed partner providing effective and high quality Ad Hoc support to bolster brand and product development as well as strategic, managerial and operational performance
Awareness and understanding of market ecosystems
Analysis of brand essence and operational strategy
Anticipation of the changes to come, vision and inspiration
A solution-driven sense of perspective
Sincerity, commitment, independent spirit, with a hint of audacity and daring
Flexibility, rigour and creativity to ascertain a tailored and personalised approach
Helping you envisage the future of your brands and activate your strategies
MAIN STUDY AREAS
ANTICIPATION DES MARCHÉS
Exploratory and prospective studies
Semiology
Category fund
Observatories
U&A
Typologies
Segmentations
Potential analysis
MARKET ANTICIPATION
Brand image assessment
Brand Mirror
Brand Equity
Brand stretching
Brand positioning
Satisfaction barometer
Image notoriety barometer
Brand development
Range test, mix test
Name test
Merchandising test (pre/post)
Pack test
Range optimization (Turf)
Launch report
mix
optimization
Sky Creative :
generate new insights, products, claims...
CUT, HUT
concepts/products
Screening
Formula testing
Pack trade off/ price/ positioning
DEVELOPMENT of the OFFRE
Knowledge / Customer experience
Shop along
Barometer
Social Scroller
Sky Ethnolab :
in vivo observation filmed to go further in the knowledge of consumer/customer behaviour
Knowledge / Customer experience
EXAMPLES OF STUDIES CARRIED OUT
Generation Z and its rapport to beauty:
Approaches and touchpoints to be activated
Original methodological approach combining bulletin board, ethnography and shop along
(FR, UK, US)
CONTACT
Get in touch
If you have any questions, call us at: 01 45 26 03 26 or send us a message below.
Address
20, rue de Saint-Pétersbourg
75008 Paris, France
Tél : +33 (0) 45 26 03 26
Jobs
To apply, send your resume to the following e-mail address: contact@skyconsulting.fr