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STUDIES

A UNIQUE APPROACH AND VISION OF STUDIES

Sky Consulting, your trusted and committed partner providing effective and high quality Ad Hoc support to bolster brand and product development as well as strategic, managerial and operational performance

Awareness and understanding of market ecosystems
Analysis of brand essence and operational strategy
Anticipation of the changes to come, vision and inspiration
A solution-driven sense of perspective
Sincerity, commitment, independent spirit, with a hint of audacity and daring
Flexibility, rigour and creativity to ascertain a tailored and personalised approach
Helping you envisage the future of your brands and activate your strategies

MAIN STUDY AREAS

ANTICIPATION DES MARCHÉS

Exploratory and prospective studies

Semiology

Category fund

Observatories

U&A

Typologies

Segmentations

Potential analysis

MARKET ANTICIPATION

Brand image assessment

Brand Mirror

Brand Equity

Brand stretching

Brand positioning

Satisfaction barometer

Image notoriety barometer

Brand development

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Range test, mix test

Name test

Merchandising test (pre/post)

Pack test

Range optimization (Turf)

Launch report

 mix

optimization  

Sky Creative :

generate new insights, products, claims...

CUT, HUT

concepts/products

Screening 

Formula testing

Pack trade off/ price/ positioning

 DEVELOPMENT of the OFFRE 

Knowledge / Customer experience

Shop along

Barometer

Social Scroller

Sky Ethnolab :

 in vivo observation filmed to go further in the knowledge of consumer/customer behaviour

Knowledge / Customer experience

EXAMPLES OF STUDIES CARRIED OUT

Generation Z and its rapport to beauty:

Approaches and touchpoints to be activated

Original methodological approach combining bulletin board, ethnography and shop along

(FR, UK, US)

CONTACT

Get in touch

If you have any questions, call us at: 01 45 26 03 26 or send us a message below.

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Address

20, rue de Saint-Pétersbourg

75008 Paris, France

 

contact@skyconsulting.fr

Tél : +33 (0) 45 26 03 26

Jobs

To apply, send your resume to the following e-mail address: contact@skyconsulting.fr

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